Why Stage

The number one reason to stage a home – it sells faster! Industry research finds that staged homes sell in half the time as non-staged homes, and for 6 percent over the asking price. Why? Potential buyers can visualize the function of each of the home’s living spaces and make a personal connection with the house.

Often that connection is made early in the process through internet searches. A National Association of Realtors survey estimates that 90% of potential home buyers now start their search for a new home online. Once a home has been staged, it will show better, photograph better, and display better across all digital media platforms such as social media, email blasts and websites.

Home staging has become one of the most successful tools for developers, builders, real estate agents and homeowners. They recognize that staging can help sell their property faster, increase their selling price and on average earn an 8 to 10% return on their staging investment.

The Staging By SquareOne Difference

As a real estate investor and builder, Deborah understands how important it is to create a product that sells quickly…time is money! Bottom line, staging improves the marketability of the home. Staging By SquareOne brings a unique investor view to each project which offers an insight other staging companies just don’t have.

Staging By SquareOne invests in quality furniture, eclectic accessories, natural fabrics and original artwork. Our warehouse is full of stunning furnishings — we own our material and do not rent. We offer a wide variety of looks depending on the architecture, client input and target markets.

Our business philosophy is based on design excellence and client relationships.

Services

We customize each project to meet our clients' needs with a superior array of furnishings. Our designers will coordinate a memorable staging and design service to compliment your unoccupied space. We transform houses into sophisticated homes that look lived in.

Our services include:

  • Professional, insured movers
  • Deslgn consultation
  • Furnishing installation
  • White glove finish (check bulbs, spot clean house, straighten art, etc).
  • Professional MLS ready photography
  • Social media marketing of the home
  • Staging removal

Our Process

Walk Through

  • On site visit, complete tour of home
  • Design review, space objective, before pictures

Proposal

  • Send a proposal which includes pricing, dates, agreement

Staging

  • Sign contract, send deposit, schedule date
  • Stage home
  • Two months contract, option to extend
  • De stage home

Marketing/Photos

  • Professional MLS ready photos included
  • Marketing your property through social media

Removal

  • Contingency removal for close of Escrow dates
  • One week advance notice

About Us

Our team works on projects in the Sacramento, Napa, Bay Area and Tahoe regions. Our mission at Staging By SquareOne is to transform vacant real estate properties into distinguished homes that buyers will fall in love with and sellers will be proud to sell.

Deborah Flye Headshot

Deborah Flye

Deb, a real estate investor, owner and principal designer of Staging By SquareOne, has completed numerous construction and design projects overseeing the process from beginning to end. Deb is also the Managing Member and Founder of SquareOne Properties, LLC, where she invests in real estate projects that benefit from a major remodel and/or redesign.

Her love for design began when she moved to San Francisco, post-college, and lived and worked there for decades, always in awe of the creative surroundings. Deb had a successful career in leading the global event and communication teams for a Wall Street firm which allowed her to travel the world’s most remarkable cities.

As a marketing and event professional, Deb was required to communicate messages and brand through environmental and visual design. She learned to seamlessly integrate the structural and architectural features of a venue through design elements (furniture, color, light, space). Her vision reached far beyond design with a focus on the strategy and outcome.

Deb has a proven extraordinary eye for beauty and can transform any space into something desirable.

Andrew Borcher Headshot

Andrew Borcher

Andrew comes to Staging By SquareOne with a passion for design and a track record of striking work. Andrew has had a lifelong love affair with interiors, art and design. He was originally inspired by the European and Latin pieces his family collected. He was born in San Francisco and lived The City most of his adult life. As a corporate banker by day and a student of design on weekends; he scoured estate sales, flea markets, antique stores, galleries for the perfect piece. An additional source of inspiration comes from traveling the globe, especially his most beloved city, Paris. With a gifted eye and art collector, he brings an approachable elegance to each of his staging projects. Additionally, Andrew has had years of experience working with homeowners and architects on design direction for new construction and remodels. He is a long-time dog lover and an avid supporter of animal rescue and adoption. He lives in Old Land Park with his husband and their Westie.

Q & A

Do you stage occupied houses?

No. Staging by SquareOne only provides staging for unoccupied and vacant homes.

Does the house need to be completely empty before you start staging?

Yes but we work very well with builders, investors and contractors to coordinate schedules while construction is coming to an end.

What geographic areas does Staging by SquareOne cover?

The Sacramento region, Bay Area, Napa Valley and Tahoe for 2016.

How expensive is it to stage a home?

Each property is different; however, we are competitively priced for the regions and are flexible to meet the client’s budget needs.

What’s my return on investment for staging?

A National Association of Realtors (NAR) survey found the average staging investment is between 1-3% of the home’s asking price which generates a home-staging ROI of 8-10%. And a survey by Coldwell Banker Real Estate Corp. found that staged homes sold for more than 6% above the asking price. Source http://realestateagentu.com/11-incredible-home-staging-statistics/

If I choose Staging By SquareOne, how long is the contract for?

Two months with a 2-week by 2-week extension.

Do I have to pay for an entire two months of staging if the house sells before that?

Yes, the contract is for two months minimum.

Am I responsible if something gets stolen or damaged?


No we have a business umbrella insurance policy that covers loss.

Does Staging By SquareOne provide photography?

Yes. We hire professional photographers to take photos of your property. Files are provided to the client 24 hours after staging installation and are MLS ready.

Does Staging By SquareOne do any marketing of the homes themselves?


Yes. Staging by SquareOne has built an audience of area real estate professionals, buyers and investors which receive information on new properties through email and social media marketing.

How much time does Staging by SquareOne need to remove staging?


2-6 hours depending on the projects.

“I would like to thank Deb for the fresh and stylish staging work she recently did. Deb is exceptionally talented as a designer, real estate investor and, not to mention, a lovely person to work with. She made a difference with her vision, personal touch and beautiful staging inventory.”
Tamara Baker, Selland Family Restaurants
“Staging By SquareOne is the perfect complement to a real estate agent. I find them easy to work with and they have an eye for difficult areas to stage. I am a big fan of Staging By SquareOne and plan to use them again soon.”
Lara DellaRocca, Homeowner, Tiburon, CA
“Deb and Andrew worked closely with me coordinating to achieve my vision for one of my project properties. They delivered a sophisticated and cohesive concept which showcased the space. Staging By SquareOne inventory is real quality and can upgrade any room. I believe Deb has separated herself from the pack with her distinguished taste and tireless customer service. I found Staging By SquareOne to be a great investment.”
Corby Robinson, Broker, Tri-Point Realty
“Just wanted to thank you for staging my listing. It was beautifully done and I appreciate your knowledge and professionalism! I will definitely encourage my sellers to use Staging By SquareOne!  My buyers were in love with your style of staging. I received a full price offer same day of the open! As you know, the house sat on the market for 2 months unstaged no offers... so you were right! Good staging sells!”
Anne Schiro, Real Estate Broker